Lenny is a multidisciplinary, multilayered artist, wordsmith and visionary based out of Squamish BC. He utilizes the medium of wood, words, and wisdom to express his creative vision to the world. He is the founder of Rubenovitch Furnishing & Co, a dedicated support worker, a unique storyteller, and committed to sharing the values that he believes in. 

Lenny believes that the shit we face in our lives is fertile ground for growth, and engages in creating connections daily between people, heritage, culture and gifting it back to the world in a humble offering of his unique and personal perspective.

Words by Sarah “Stay Free” Berg –


I hold gratitude to be born from my father, Sheldon Rubenovitch: Son of a Rabbi. He brought me up with sternness for success, but carries himself less seriously and more responsibly. “Lighten Up”. Married to my mother, she brings balance: Evelyne Charlebois which originated from Jolie-bois, a joy for life and wood. The passion for wood is ingrained into my moms side of the family and flows through me.


Please take any words or imagery on my website as my opinon I try and take on life. Please note from my perspective I am Zelling. Its chilling, but in a Zen state in this challenging world we live in.  ZELL: Balance with Zen, Living in Hell.