Lenny is a multidisciplinary, multilayered artist, wordsmith and visionary based out of Squamish BC. He utilizes the medium of wood, words, and wisdom to express his creative vision to the world. He is the founder of Rubenovitch Furnishing & Co, a dedicated supPort worker, a unique storyteller and committed to sharing the values that he believes in.
Portrait By Ross Willard
Lenny believes that the shit we face in our lives have the potential to be fertile ground for growth, and engages in creating connections daily between people, heritage, culture and gifting it back to the world in a humble offering of his unique and personal perspective.
Lenny’s online presence may seem like he takes a relentless approach to looking at adversity but he understands that support, effort and time are intergral ingredients in the recipe to work through mental health chalLenges.
-Eric Andersen, DIRECTOR, Sea to Sky Forestry Centre Society“Lenny Rubenovitch strives to identify and communicate essential relationships between humanity and trees, forests and wood. Through exploring not only natural history but the language, aesthetics and cultural history of our relationships with trees and wood. Lenny has acquired unique knowledge which he communicates through innovative and absorbing storytelling.”
“Lenny Rubenovitch creates bespoke pieces of furniture and functional products employing both local resources and observations of people, ecology and environment. He imbibes the natural world around him while he crafts nature into organic manifestations. As a participant of an international artist’s residency he immersed himself completely into his new surroundings and culture, he is willing to help and participate in more ways than one, and employs/integrates his abilities in video and media well.”
-Nobina Gubta, CURATOR & FOUNDER of Disappearing Dialogues Program
“Lenny Rubenovitch is a passionate sensitive artist and designer who was a part of the Disappearing Dialogues collaborative research project. His intense intervention and co-creation with the community set an excellent example for the entire research team to gain focus and vision into possibilities of bridging the past with the present through imagination and collaboration. His responses to life and environment around is unconventional and innovative and holds a great future within the Disappearing dialogues project.”
“Heidi Landau -CEO | FOUNDER, LEGACY Foundation (campCARE)
Lenny is an energetic, and enthusiastic leader with solid time management and organization skills. As Multi-Media Manager of campCARE. Lenny has a big heart and gives his all to the projects he undertakes. It was a pleasure having Lenny onboard; he was a valuable team member who contributed a great deal to our cause. I highly recommend Lenny for any creative position that requires dedication.”
Matt Houghton -DIGITAL PRODUCT MANAGER Bell/Sympatico.ca
Lenny managed our original video production for Push.ca through his company, underexposed Agency Ltd. Lenny’s impressive national network of video producers, and his exceptional commitment to quality and timely delivery made him an invaluable member of our team. He consistently deliver high-impact videos for our regular production schedule, but he brought his A-game to our special projects like Living Legends and K2uesdays. When running a digital property, having a reliable and creative team is essential, and Lenny never failed to exceed our expectations.
I also enlisted Lenny for non-action sports projects, such as a digital video series for the 2010 Olympics torch relay for the Sympatico.ca site, and he proved that he can execute high quality video regardless of the subject matter. When it comes to video, Lenny is the man for the job.
